Why We Buy Chocolate

According to a survey, 3 out of 5 U.S. chocolate consumers choose their chocolate treats based on mood, occasion, time of day and the weather.

Of a 1,000 shoppers surveyed —

40% said it was based on their mood, But
61% said time of day, occasion or weather was the primary factor

Also according to the survey —

55% shoppers selected milk chocolate
44% buy any type of chocolate with nuts
31% choose dark chocolate
23% want white chocolate (which is not really a chocolate)

Anytime is good for chocolate, and good chocolate is always appropriate and greatly appreciated.