Le Whif is Popular?

“Eating by breathing,” a concept demonstrated by Harvard professor David Edwards through Le Whif.

Le Whif is an inhaler filled with chocolate flicks consisting of less than 1 calorie.

A little bit of powder on the taste buds gives you all the flavor of a lot of chocolate mass that you chew on and break down in your mouth.

Yes, but where is the fun and enjoyment in that?????????

Better For You

According to the 2009 Confectionary Industry Trend Report:

Twenty-three percent of the experts predicted the biggest potential market in the chocolate segment will be in nonedible products such as, lotions, shampoos and anti-aging offerings.

Gourmet Chocolates at the Top

Some 3,300 new candy products were launched last year.

These new products were a mix of chocolates and those that are not chocolate.

But with the strongest sales was gourmet chocolate confections.

So eat up, we are among friends or at least gourmet chocolate lovers.

Candy Up Before Exercising

Eating candy before you exercise can be as efficient as some other more healthful options; such as fruit for energy.

A sweet treat can help athletes perform better than if they had and empty stomach.

So candy up and exercise.

Edible Post Cards

Edible post cards were sent to Japanese students; wishing them luck on exams.

Nestle partnered with Japan’s post office to create the edible good luck charms, which were only sold at post offices. Therefore they had no competition.

I hope they worked!