Daily Indulgences

Consumers in the United States view rich gourmet chocolate as and "indulgent pleasure." Most Americans are not willing to give up their chocolate despite the tight economic environment.

Market researchers place chocolate in the same bracket as cigarettes and alcohol; people must or will have them. Some are cutting back or switching brands but are definitely not giving up their small "daily indulgences." Americans feel they are entitled to these small rewards.

Dark chocolates are particularly popular; which stems from the healthy image of dark chocolate. Some dark chocolates are higher in sugar, but very rich in antioxidants and are lower in fat than milk chocolate.

Chocoholics know, and enjoy.