Is It Really Belgian Chocolate?

There is a new code to protect the image of Belgian Chocolate. The "Belgian Chocolate Code" provides guidelines for labeling chocolate coming from Belgium. Starting on September 1st, it will be directed at protecting the reputation of manufacturers of Belgian chocolate and their products.

Belgian chocolates are widely considered to be of high quality; and they do not want the Belgian Chocolate to become a generic term, such as "coke." The code is also intended to prevent any consumers from being mislead into buying "Belgian" chocolates that are not completely Belgian.

The code of "Belgian Chocolate" is defined as ingredients that are refined and molded in Belgium. This means the grinding of the beans does not have to take place in Belgium. However, the code draws on the differences between end products; and finished products. For example pralines, the product needs to be made entirely in Belgium to be called Belgian chocolate.

In some cases, if only some of the chocolate was made in Belgium, then the code recommends the use of the phrase "Made with Belgian Chocolate," so consumers are not misled into believing that the product is 100% Belgian. The code is also intended to crack down on companies labeling products with phrases like "Belgian Style" or "Belgian recipe." The code is a code of practice and, as such, is not compulsory. Therefore no code police, but it is expected that companies will abide by the code. Whether Belgian or not enjoy the chocolate!!