Chocolate vs Economy

Chocolate candy consumers chew, lick, bite, savor and delight in every bite of chocolate they taste.

Tasting is a sensory experience. Some candies have a explosion of creative flavors, others are rather dull. Chocolate candy makers are using different (often surprising) ingredients to keep consumers interested. Some are using chipotle peppers, red fruits, wasabi, bacon, mango, pomegranate, cayenne pepper or even cloves.

Consumers are cutting back on many things to save gas. Therefore they are shopping local and via the internet. Candy is part of our culture, at least 90% of American households purchase candy at least once a year. Many consumers buy a lot more often, such as once a week, whether it is a candy bar, candy to give away at Halloween, or that box of chocolates for someone special at: Valentines, Mothers Day, Easter, or Christmas.

The economy can not compete with sweet treat cravings. We are introduced to chocolates and candy as a child and it stays with us as we age. Tastes may change but it is still a "have to have" type of thing.