Chocolate, Chocolate, Chocolate

-About 50% of all food cravings are for chocolate
-About 40% of women and 15% of men report chocolate cravings
-22% of all chocolate consumption takes place between 8 pm and midnight
-Today, Americans eat an average of 12 pounds of chocolate per person per year
-Studies show that Americans have consumed over 3 billion pounds of chocolate
-Four out of 10 Americans (38 percent) eat chocolate at least a few times per week
-52 percent of Americans prefer to indulge in chocolate within the privacy of their home
-12 percent eat chocolate while on the go
-15 percent enjoy chocolate at work
-Seven out of 10 Americans (67 percent) say they don't need a special occasion to buy chocolate
-40 percent said they bought a particular chocolate out of habit
-More chocolate is consumed in the winter than any other season
-59 percent of American consumers choose a particular chocolate because they like the brand
-71% of North American chocolate eaters prefer milk chocolate
-38 percent of U.S. adults have eaten fair trade chocolate